Giving back is an important part of doing business

The Foundation administers a number of funds on behalf of a several local businesses. One of these companies, DeLuca Veale Investment Counsel Inc. shares its thoughts on philanthropy and why it has chosen the Foundation to assist them in their efforts.

“As investment counsellors we realize the value and benefits long term funding provides,” says Jonathan Veale, President. “We know our community is faced with many challenges. As a local business we know we have to do our part not just for today but for the future. In our case we perceive the greatest need for extra benefits should be focused on our children.”

When it comes to why their company chose the Foundation Veale said that while they are experts in their field, they have neither the time nor the knowledge to ensure that their charitable dollars will be utilized to their maximum potential. The Foundation, because it is better connected with the greater community, has the expertise to know where best to provide financial support.

“I think the Foundation is underappreciated in our community,” said Veale. “Many people don’t realize the impact the Foundation has had over the years. It is not just the current year’s grants but the long list of historical contributions to local charitable organizations that tell the story.”

Veale also added that while philanthropists don’t seek out recognition he said that it is encouraging when clients note our contributions and support of the community.

“Most local businesses are community minded,” said Veale. They have a strong desire to give back to the community that has made them prosperous. However running a business is more than a full time job making it difficult to manage charitable giving. In our case the Foundation is like our very own ‘Charitable Giving Department’. It is a win-win situation for everyone.”

To find out more about the Comox Valley Community Foundation, the services it provides and how you can help, like DeLuca Veale, visit the Foundation’s website at www.cvcfoundation.org

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